Targeting Quality 2019

What kind of testing can you do in the park on a sunny summer afternoon or while talking to strangers in the food court? How does an afternoon of drawing stick figures help you understand your product better?

Traditionally, testers have occupied themselves with analyzing requirements and finding bugs, but Agile thinking emphasizes the importance of delivering value early and often to our customers. On modern teams, testers provide the most value when they understand the needs of the business. At the CBC, that means our testing strategy has to orient itself around what matters to our audience and to Canadians at large.

I will share my experience in starting to adopt an audience-first mindset towards testing at the CBC, including practical steps we’ve taken while testing some of CBC’s digital products, how it changes my day-to-day work as a tester on a development team, and challenges we still face.

Attendees can expect to learn
- Why we should embrace UX and design as essential tools in our testing skillset,
- User research concepts and practices that can be incorporated into your testing strategy,
- Specific examples of activities you can try and lessons we’ve learned from them along the way.